Businesses that want to succeed in the current competitive environment need to make sure they’re doing all they can to attract customers online. Local SEO is one of the most important factors in any marketing strategy. Not only does it help businesses rank higher in search engines like Google and Bing, but it also opens up the door to higher-paying customers who are less likely to be going far outside their area for shopping or services.
In today’s digital world, a strong online presence is essential for any business that wants to succeed. And one of the most important aspects of having a strong online presence is ranking high in SERPs. The goal is to reach more potential customers than ever before.
Local SEO – a chance for development!
This is the promotion of the website in local search results. In this case, the geolocation strategies of keywords are used. All searches are then limited to a given group of recipients most often associated with a given city. So it is a way to personalize SERP results. Local SEO is primarily aimed at venues with a stationary location to connect offline with online.
Benefits of optimization and positioning strategies
By optimizing your website for Local SEO, you can increase your visibility in the search engines and attract more customers to your business. You will be visible on Google Maps, which will help potential customers find you faster. Another benefit of SEO is that it gives people an idea about what products or services you offer so they don’t have to go through your whole site just to figure out what they want.
How does it look in practice?
- around 46% of searches are for local businesses and stores,
- 1 in 3 people searches for a place they are going to visit,
- nearly half of customers go to the store within one day of searching,
- 80% of local results are converted.
Where to start?
If you want to make sure your website is visible to potential customers in your area, then you need to focus on Local SEO audit. It can help you identify any areas of improvement. For example, do you have the correct keywords and headings? Are they optimized correctly? Is the content relevant to the audience in your local area? Do you know what’s important to them – such as what are their main concerns or queries about your product or service?
By answering these questions you’ll be able to establish what phrases people will type into Google when looking for your products or services. It’ll also tell you which keywords are most popular and which ones don’t get much traffic at all!
If you have a physical storefront or office, customers in your area will be searching for your business by name. That’s why it’s important to make sure you’re doing everything you can to optimize your website for local SEO. A comprehensive audit of your site can help you pinpoint areas where your site may need improvement and take steps to fix them.
A professional SEO agency will know how to implement changes that will make sure that your business appears on the first page of Google when someone types in SEO Wales or Local SEO Wales.
Main photo: Igor Miske/unsplash.com
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