How to increase conversions and engagement on your website?
Marketing and sales in real estate

How to increase conversions and engagement on your website?

It takes approx. 6 minutes to read this article

Increasing conversions and engagement on your website can seem daunting, especially if you’re not well-versed in marketing techniques and data analysis. However, these two metrics can be very beneficial to your site, as they let you know how users feel about your products and services and whether or not they’re likely to return again in the future. If you implement the following tactics for increasing conversions and engagement on your website, you’ll have more sales in no time! Together, with iCEA Group SEO Agency, we will help you get started.

Conversion (CRO)

Your website is one of your most powerful marketing tools—but only if it’s optimized to convert visitors into leads and customers. That’s where conversion rate optimization (CRO) comes in. CRO is the process of increasing the percentage of visitors to your website who take a desired action, such as filling out a form or making a purchase. It involves analyzing data about user behavior on your site and then implementing specific changes that result in more conversions.  

Click-through rate (CTR)

Your website’s click-through rate (CTR) is a metric that measures how often people who visit your site take the desired action. A high CTR means that people are finding what they’re looking for on your site and taking the actions you want them to, while a low score can indicate that your site needs improvement. How to calculate your score? CTR = clicks / ad impressions x 100%. But it’s easier to check on Google Search Console and Google Analytics.

What do customers need on our website?

  • A clear and concise message about what your company does and why it’s the best at what it does.
  • An easy-to-use navigation system that allows them to find what they’re looking for quickly and easily.
  • Attractive visuals that help convey your message and brand identity.
  • Compelling content that engages them and keeps them coming back for more.
  • A strong call to action that encourages them to take the next step. 6. Effective social media integration so they can share their experience with others and bring in new customers.
  • Dynamic web forms to capture their contact information, including name, email address, phone number, etc., and seamlessly integrate this data into a CRM system or other relevant database for future use.

SXO optimization

If you want to increase conversions and engagement on your website, you need to focus on SXO optimization. This means making sure your site is search engine optimized and that your user experience is top-notch. The best practices: 

  • Make sure your site is mobile-friendly. 
  • Take care of the page loading speed – it is best if it will be less than 3 seconds.
  • Use persuasive calls-to-action. 
  • Use strong visuals. 
  • Deal with the structure of the website – it must be legible, easy to use and navigate.
  • Update the website regularly with new information. Offer live chat to help customers find what they’re looking for or answer questions about products and services.

Remember to ask for reviews so that other potential customers can get an inside look at how your business operates before deciding whether or not to buy anything.

Safety and comfort optimization

Optimize for safety and comfort. This means making sure your site is secure and easy to use. When running an online store, you need to ensure the trust of customers, and one of these methods is the implementation of SSL. It is your responsibility to guide the user as soon as possible to finalize the order. For this purpose, it is worth using the communication path in the form of icons that inform the client how many steps he will have to take to finalize the transaction. Be transparent. This is where it is best to ask a qualified Wicklow SEO expert to help you avoid potential mistakes.

Content optimization

Remember that content on the web is everything that the recipient has contact with. These can include an article, product description, shopping card, buttons, images, and videos. Whatever you choose, you need to be original and original to offer something that is missing in your industry. Use persuasive language, use images and videos to break up text and add visual interest. And if you have an e-commerce website use testimonials, customer reviews, and social proof to build trust.

Tips to help improve engagement

Push notifications

One way to increase conversions and engagement on your website is to make use of push notifications. Push notifications are a great way to keep visitors informed and engaged with your site, and can be used to encourage conversions. To achieve this goal, you’ll need to find out what actions your audience is most likely interested in doing, and design your notifications accordingly. It’s worth testing different types of messages so that you can find out which ones work best for your particular audience.


Not only do they help guide visitors through your site, but they can also be great for SEO. Place them strategically on the page, use colors that complement your website’s design or current color scheme, keep it simple with no more than three words or graphics and consider using an arrow as an icon next to the button if you have multiple call-to-action buttons on one page.

Visual elements, animations, transitions

Use attractive design elements, like animations and transitions, to add interest and keep people engaged. Give users a break from the routine with fun images that make them laugh or surprise them. Don’t use too many or it will overwhelm your audience. 

In a nutshell

If you want to increase conversions and engagement on your website, there are a few things you can do. First, make sure your site is visually appealing and easy to navigate. Second, provide clear and concise information about your products or services. Third, create compelling calls to action. Fourth, offer something of value, such as a free e-book or webinar. Finally, follow up with customers after they purchase something from you. By following these tips, you can improve conversions and engagement on your website.


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